Using Videos in your Marketing Strategy

Do videos really make an impact on your marketing strategy? It is essential to making an impact in your business. Online videos make up more than 82% of all consumer internet traffic. “Listings with video get 403% more inquires than those that do not. 73% of homeowners say they are more likely to list with an agent who uses video, and 51% of home buyers use YouTube as their number one destination or a search” According to National Association of Realtors® (NAR).

Here are some content ideas that might be useful in creating engaging videos for your leads.

Digital Open House

Open houses are popular ways for real estate agents to sell properties, but not a lot of them use video to have their open houses. You might get only a handful of people that will attend an open house, but a virtual one can get hundreds of views. It is also a good idea to use a pre-made video as a preview of an open house. Shows just need to create an interest, but they have to come to the open house to see the rest.

Create a Lifestyle Video

When selling houses, you are also selling more. For most people, you’re selling them a lifestyle they are wanting to be a part of. Suggestions outside of just showing the property would be go-to areas of interest in the community that might draw people to your listing. If your area is known for having good schools, go there and interview teachers. If the community is known for having cool events, do check them out and show people having a good time. This way people can imagine themselves living there.

Video Testimonials

88% of consumers trust external testimonies as much as a personal recommendation. So, get a past client that was impressed with your service to come and give you a glowing review. Ask if they would be willing to do a video testimonial as they tend to feel more authentic compared to written testimonials.

Now that you have your content, it is important to understand the importance of editing your videos. There is no reason to be a professional or use expensive editing apps. You can add some music or add your logo. Keep your music constant with your message, and also make sure that the volume is not too loud, that you cannot be heard. Another very important suggestion is to add captions. Many viewers watch videos with no sound on. A study showed that 92% of mobile users watch videos without their sound turned on.