The Most Important Marketing Basics

Marketing might come across as intimidating to new agents. But there are some tips that can make it easy and impactful. Sometimes it can make a difference for seasoned agents to take a step back and refocus on the basics.

The first step is to be Authentic. This is important because a client can see through efforts that are not authentic. Have meaningful interactions. Create a relationship with your clients. They want to know they can trust you, and being authentic is the best way to make that happen.

Next, you want to create something that is Different. You want to think about what makes you different than other agents. It can be that you know a lot about a particular area. Maybe you grew up there and have inside tips that can be helpful. Or a real estate specialty such as military relocation. Logos and slogans will only get you so far, you need to have something else that they will remember you by.

Lastly, you want to have Accountability so you know if your efforts are making an impact. You want to make sure that you are not paying for an advertisement that doesn’t get you the results you need to be successful. Change up what’s not working and continue to elevate your business to the next level.