Streamline Your Real Estate Social Media Content

Social media is crucial in getting your home listings out to your community. It is also a great way to get lead generations. But it also important to make sure that your message is consistent across all platforms.

Find your Target Audience

It is important to determine who your target audience is. Make sure you know who is going to be most interested in the content you produce. You should know generally what demographics are more engaged with your business to tailor your information to them and make sure it matches across all platforms.

Determine Your Goals

On your social media you want to make sure you’re clear about your goals. Are you only there to sell or do you want to become a community expert?

Use A Social Media Content Creator

This can help make sure that you are posting consistently, without always having to work. This way, you can create a lot of content in a day and then schedule it out for the week. There are also tools out there with pre-made content that you can have scheduled too, such as Back At You Media.

Reuse and Repurpose Your Older Content

Reusing older content doesn’t mean that you have nothing to write about, but can be a good way to showcase important or relevant information. You can edit it to make it appeal to a newer audience.

Watch Those DMs

Once you have gotten a decent audience base, you will want to watch for common questions that appear in your DMs. This way you can create a list of common question responses saved that you can paste. But it is important to make sure you personalize your response.

Know What People Are Saying About You

At the end of the month, it is a good idea to see what your audience’s feedback is on your accounts. This is a good way to see how you're performing and make adjustments where needed.

Streamlining your social media can seem easy at first, and then overwhelming while learning how to manage it in the competitive real estate industry.