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Networking Through Social Media

Social media can be daunting to those who don’t use it regularly, but it doesn’t have to be.

View social media as a way to network on a larger scale. If you’ve ever been to a networking event, your hope is that somewhere down the line your name will get mentioned as a referral. Every social media post is an opportunity for others to share your name and your brand with their friends, family, or co-workers who are looking for someone just like you. You never know where that referral is going to come from.

Brand exposure is necessary if you want to compete in a saturated space, especially when you consider that more than half the world’s population is using social media. If you are unfamiliar with how to use it to your advantage, then start with one platform, and start building your network.

Don’t underestimate the everyday opportunities to network, whether at the grocery store, the gym, the coffee shop. Be sure that you have business cards ready that include your social media handles. That way they can easily add you to their social network, and vice versa. You want to be readily prepared when giving out your contact information. The last thing you want to be doing is be fumbling around for a pen and paper. Your preparation and readiness will offer a seamless encounter that leaves a lasting impression with potential clients. Make every encounter from the moment you meet until the moment you close as effortless for them as possible.

Get comfortable with giving people the opportunity to connect with you through social media. is a great app that allows you to share your contact information with a QR code on your cell phone or smart watch. You can also text, email, and airdrop the code. You can create up to two digital business cards for free, including unlimited text fields for all your social media handles and website. When you share your card, it tracks who receives your card and where you met them. Whether networking with other agents or potential clients, you are establishing simple, fun, and memorable interactions with them.

Real estate is about relationships, and social media is a great way to stay connected with those you’ve worked with in the past. If they had a good experience with you, they are more likely to reach out to you again should they ever need an agent in the future. If you want to stay relevant in a fast-paced, tech heavy society, you have to make yourself accessible to younger generations of buyers with a strong social media presence.

Social media can reinvigorate you. Today, I challenge you to start growing your online network by connecting with buyers you’ve worked with, people you’ve met at networking events, and other agents you find inspiring. As you scroll, you’ll be reminded of what you’ve accomplished and what you can and will accomplish. Allow yourself to fall in love with why you became an agent to begin with.

Challenge: Create a digital business card, & follow 10 new people today on instagram & see how many follows you get in return. Grow your social network.

  • Facebook
  • Instagram
  • Twitter
  • LinkedIn
  • YouTube
  • TikTok
  • Pinterest

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