Free Facebook Strategy

For any business, a steady flow of leads is essential for growth. Facebook is the third most visited website in the world so it's no surprise that Facebook provides a great opportunity to connect with potential leads and customers. However, it can be difficult to stand out in such a large and competitive platform. Luckily, there is a Facebook strategy that is both simple and repeatable that can help you to generate leads and grow your business quickly.

1. The first step is to identify your target market. Once you know who your ideal customer is, you can create content that speaks directly to them. It is important to remember that not all potential customers will be on Facebook, so don't waste your time trying to reach everyone. Using Facebook groups will be an amazing place to connect! Look to join groups with your city name in them. These groups usually have current residents in them who are discussing living in the area. A bonus is that many times these groups will also include future residents who have started research on their new place. Be sure to check out who the moderators are and if they are other area agents, it is best to find other groups to join instead.

2. Next, you need to connect with potential leads by creating meaningful interactions. This could mean sharing relevant articles, commenting on posts, or joining Facebook groups. You'll want to be known, liked, and trusted. The way to establish yourself in these groups is to be a non-annoying neighborhood expert. Be a resource to the people in the group with your local area knowledge. Give to receive! You can also use Facebook messenger to connect with people who are looking for a local agent recommendation. If you can have others recommend you, that is even better! You can also use Facebook messenger to directly answer questions in more depth. For instance, if someone is looking for restaurant recommendations you can point them to a page on your website you have set up with the best places to eat. Looking for schools? Send links to the local schools. If you're sending a private message, be sure to include the name of the group in your message so they are clear on why you are dropping in their DM's.

3. Lastly, you need to convert potential leads into clients. This can be done by offering free resources and providing valuable content. Most people are not ready to make an immediate buying decision. Sending a friend request after you've had a conversation is a way to keep in touch and build rapport over a longer period of time. This way when they are ready to make a move, you're more likely to be top of mind. Time and consistency are the ingredients to building trust, so you'll want to be sure to nurture those relationships over time. You could also consider sending market reports and updates in messenger or getting their email to add them to your CRM.

By following this strategy, you can ensure a consistent flow of quality leads that will help you to grow your business quickly. Implementing this strategy takes time and effort, but it is well worth it for the long-term success of your business.