Ditch the Acronyms and Real Estate Jargon in your Marketing

Sometimes you hear someone talk about something and reference an acronym, or perhaps you received an email with a word or phrase that you were not familiar with. These can be frustrating when trying to figure out what someone is talking about.

As a consumer, acronyms and jargon can be hit or miss if they know what it is about. If they don’t know the meaning, you’re making the assumption that they will look it up. The problem is if they look it up, they find multiple topics that are related to that specific acronym.

When using acronyms in a marketing message, you are assuming your audience will know what it means. They will likely know it has something to do with real estate, but you don’t know if they will take the time to find out what it really means. Not knowing impacts your message and can cause them to become annoyed. A simple solution would be to write it out and then follow it with the acronym in parentheses.

Jargon can be a tricky one. Many assume that people would ask questions is they are not familiar with a phrase, but actually most people won’t because they don’t want to look ignorant. Instead, they will go along with what you’re saying and end up getting irritated in the long run. It is important to make sure that you explain what these phrases might mean at the beginning so that there is no confusion.

When you make sure that your message is clear and concise by making sure that you write out acronyms, and explaining what a specific jargon means, your audience will be happier and will feel better for knowing what you are talking about. They will also more likely come back for more information.